Is it beneficial to take your manufacturing b ..
Feb 18 - 2021
Is it beneficial to take your manufacturing business online?
As we all know now a
day purchasing product online is trending as a buyer. We get a leverage to
discover and pick whatever we want. Let’s say it's a shirt you want to buy.
Like in the conventional way, to get the right option of your product, you have
to explore at least 3-4 stores. Here, time is the key and it is also not
possible for a person to explore all the store at their place. Markets and
shopping centers are not open 24*7. Again, the main problem here is time.
Whereas, there is no such restriction if you want to buy a product online. On
your phone/laptop, you can discover items from across India at your fingertips.
You can also, whenever you feel free, explore the products of your choosing.
There is no limit on time. You don't need to physically be there to buy a
product. Order it online and pay the bill, such as online payment or cash on
delivery, as per your wish.
The best part of online
shopping is that you can also return it within 30 days if you don't like the
product. Whereas
if you buy from any shop, you only get 1-2 days to return the item and you are
very unlikely to get your money back.
As the pattern is
shifting, we still need to have a chance to go with the flow for a good seller
of our business. As a manufacturer your major buyers are wholesalers and very
few retailers that can come to your place.
India is a very wide
market with lots of possibilities, all you need is a correct plan for your
business, and there is a massive potential for manufacturers to sell their
goods in India. For manufacturers, the conventional way of selling in bulk is
limited by restricted wholesalers and retailers because most consumers find
that they are easy to purchase from local sellers/manufacturers. The
manufacturer is thereby prohibited from marketing the commodity to the entire
market.
Some major benefits of selling product online:-
ü Bigger market easy
approach - We can clearly understand that if your product is
online, you can sell your product worldwide, not just in India. We never know
how, when and where our product is shared, and we get purchase requests for it.
That's why the online market is a greater market to approach and target the
mass compared to the offline market. There are no conditions or guidelines for
joining the online market. You take your company online and market it in bulk
and alone as per your MOQ, whether you are a manufacturer or very small
shopkeeper. Change is needed and why not if you have additional sales? Most
people nowadays they first start selling their goods online and then set up
their online stores or units after having enough exposure and presence in the
online market.
ü Easy Selling –
Online selling is hassle-free compared to the offline market. For many of us,
online selling is a fact that has helped us to broaden our market footprint,
reach millions of clients, and eventually grow profitability and revenues. Many
of us still feel hesitant to take our offline business online, as "Is it
going to easy, what education is needed and so on" is a constant query
going through our heads. In fact, what you need is a constructive attitude. Higher
education or special qualifications are not needed for this. It's a simple
procedure that can be completed by anyone. You can't open all your items to any
customer at your shop. It takes a lot of time and in certain ways it is also
useless as you also need to pack all of them then. Whereas you only need to
list the goods with information on online sites and the customers will search
by themselves.
ü Lower marketing cost -
The cost of promoting the product through digital marketing is very low when
you list your product on any online marketplace for sale or on your own
website/mobile app and you can also promote your product quickly as per your
need. Like by age group, location, time, scope, and several other forms.
ü Runs 24*7 -
Offline markets, as we all know, are time-bound. Opening and closing times for
offline markets, shops, stores or malls vary from city to city, there is still
no offline market opening up for 24*7. Whereas the online markets are open
24*7. All we need is an internet mobile/laptop and we can explore and buy
products from all over the world whenever we want to, even in the late night.
ü Very effective for
business expansion – As the pattern is shifting, so the consumers are
and purchasing nature as well. Buyers want to try new things but they don't
want to visit multiple places or cities because it takes a lot of time to do
it. So consumers go online to explore items they want to purchase. This not
only takes less time, it also allows the option of a range of items. That's why
the online market is perfect for that. If you are going to expand your
business, then it is important for online visibility to be on top of your
to-do-list. You will see a positive and dramatic shift in your business
development as you take your company online.
ü Need very less
skills and time – The owner of your business is you. So, who knows
better than you about your products? That's what you need for your organization
to be online. What you need is the details of the items. Buyers will research
the items and if they want it, they will order it directly and you will be
notified of it.
The
perks are many for carrying your manufacturing business online but all you need
is a proactive approach and take one step ahead for it. Here, I just shared
some of my thoughts about the current trend. There are currently some sites on
the Indian market that work on the same concept, where they engage with
manufacturers and take their products online for bulk sales. BULKSE is one
of them. It is an india based online market place and there core idea is
to connect manufacturers to retailers.
Bringing
the production company online in general is beneficial. As it unlocks multiple
doors and multiple opportunities to obtain for any company owner.
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